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On his first trip to Switzerland in 1878, Mark Twain noted that "regions which were unvisited and unknown remoteness a hundred years ago, are in our days a buzzing hive of restless strangers." Though most of Switzerland looks completely untouched by man, Twain was likely noting the tremendous feat of Swiss infrastructure that includes railways, trams, funiculars, cablecars, and endless hiking trails. While World War I raged on, Switzerland focused its efforts on drawing the population to its bountiful beauty. Each poster captures a certain joie de vivre that truly encapsulates the draw of each particular region. The lithography of many of the posters is artistic genius and each artist's interpretation of the matterhorn tells a new story.